December 10, 2019
NORDICS - THE HIDDEN GEM FOR INTERNATIONAL GROWTH
Sweden, Denmark, Norway and Finland together host some 27 million people. Small in gross numbers compared to France, Germany or the UK, but but still a hidden gem for the international companies that have successfully launched in the region. In particular consumer facing technology plays like Facebook, Google or Match.com have been surprised by the potential of the region. Why is that the region is a gem and why is it that it is hidden to many?